1. Who we are
This Privacy Policy explains how MotifyMe® Ltd collects, uses, stores and shares personal data when you use our website, create or use a MotifyMe® account, start a free trial, continue to a subscription, submit a finance enquiry, request a bespoke business or fleet quote, contact us, upload vehicle records or otherwise interact with our services.
MotifyMe® is a vehicle management platform that helps drivers, businesses and fleet users keep a structured digital vehicle record. This may include reminders, service history, repair tracking, document storage, vehicle-related records, exportable PDF vehicle history, record transfer and related features.
For the purposes of UK data protection law, MotifyMe® Ltd is the data controller for the personal data described in this policy unless we clearly state otherwise.
2. What personal data we may collect
Account and identity data
- Name
- Email address
- Telephone number if you provide one
- Login and account identifiers
Vehicle and record data
- Vehicle registration number
- Make, model and related vehicle details
- Mileage, MOT, tax and insurance reminder dates
- Service, repair, maintenance and upgrade records
- Receipts, files, photos and attachments you upload
Subscription and transaction data
- Plan type, free trial status and subscription status
- Billing references and payment status
- Limited payment-related identifiers from payment providers
- If no card details are required upfront for your signup flow, we will not collect card data at trial start
- We do not store full payment card numbers
Technical and usage data
- IP address
- Browser, device and operating system details
- Pages viewed and actions taken
- Referral source and attribution parameters
- Diagnostic, security and event logs
Support, communications and marketing data
- Messages you send to us by email, contact form or support channels
- Your communication preferences
- Whether you have opted in to receive marketing
- Records of unsubscribe or suppression requests where relevant
Business, fleet and bespoke enquiry data
If you contact us about a bespoke business or fleet platform quote, or about multiple vehicle or fleet finance, we may process the details you provide in that enquiry, including contact information, business information, number and type of vehicles, requirements, timing and any supporting notes.
Finance enquiry data
If you submit a finance enquiry using our website, we may process information you provide in that enquiry flow together with attribution and campaign data connected to the enquiry journey.
3. How we collect personal data
- Directly from you when you create an account, start a free trial, upload records, continue to a subscription, contact us, request a bespoke quote or submit a finance enquiry
- Automatically through your use of our website, app and related services
- Through cookies, pixels, analytics tools and attribution technologies, where permitted and where the relevant consent standard has been met if required
- From service providers who support subscriptions, hosting, analytics, communications and form handling
- From referral or campaign information such as UTM parameters and click identifiers
4. How we use your personal data
We may use your personal data to:
- create and manage your MotifyMe® account;
- start and administer your 14 day free trial;
- move your account onto a chosen subscription after the trial ends where applicable;
- store and organise your vehicle history and uploaded documents;
- send reminders about MOT, tax, insurance, servicing and related events;
- provide subscription services and account administration;
- generate vehicle history exports and user-requested outputs;
- respond to enquiries and provide support;
- respond to bespoke business, fleet and platform quote enquiries;
- route and administer finance introductions and multiple vehicle finance discussions;
- maintain, test, secure and improve our website and platform;
- measure page performance, campaign effectiveness and user journeys;
- operate and evidence lead attribution for finance enquiries and related business reporting;
- meet legal, regulatory, tax, accounting and compliance obligations;
- send marketing communications where we are legally permitted to do so.
5. Our lawful bases for processing
| Purpose | Data used | Lawful basis |
|---|---|---|
| Provide your account, free trial, subscription and vehicle record service | Account data, vehicle data, subscription data | Contract - necessary to provide the service you request |
| Service communications and reminders | Contact data, account data, vehicle reminder data | Contract and, where appropriate, legitimate interests |
| Support, troubleshooting, fraud prevention and platform security | Contact data, technical data, log data | Legitimate interests |
| Accounting, tax, legal compliance and regulatory record keeping | Transaction data, account data, correspondence | Legal obligation |
| Marketing emails and promotional communications | Contact data, marketing preferences | Consent where required by law, or another lawful basis where permitted |
| Strictly necessary cookies and similar technologies | Technical data, online identifiers, essential operational data | Legitimate interests, contract or another lawful basis as appropriate, together with the relevant PECR exemption where applicable |
| Analytics, advertising, attribution and other non-essential cookies or similar technologies | Technical data, online identifiers, attribution data | Consent where required |
| Lead attribution, campaign measurement and business reporting | Technical data, referral source, UTM and click IDs, form event data | Legitimate interests for internal reporting and business records, and consent where required for non-essential storage, access or tracking technologies |
| Finance enquiry introduction handling | Enquiry data, referral source, campaign identifiers | Steps at your request before entering a contract, legitimate interests and legal obligation where applicable |
| Bespoke business and fleet enquiries | Contact data, business information, enquiry content | Steps at your request before entering a contract and legitimate interests |
Where we rely on legitimate interests, we consider our business needs against your rights and freedoms and carry out an appropriate balancing assessment. Where consent is required, you can withdraw it at any time.
6. Finance enquiries and Presto Finance
MotifyMe® Ltd acts as an introducer only and is an Introducer Appointed Representative of Presto Finance Ltd.
MotifyMe® Ltd company number: 16369556
MotifyMe® Ltd Introducer Appointed Representative reference number: 1050625
MotifyMe® Ltd FCA Register entry: Verify MotifyMe® Ltd on the FCA Register
Principal firm: Presto Finance Ltd
Presto Finance Ltd company number: 13553970
Presto Finance Ltd registered office: St Brandons House, 29 Great George Street, Bristol, England, BS1 5QT
Presto Finance Ltd FCA Reference Number: 984108
Presto Finance Ltd FCA Register entry: Verify Presto Finance Ltd on the FCA Register
Presto Finance Ltd carries out regulated credit broking activity as Principal and is authorised and regulated by the Financial Conduct Authority.
MotifyMe® acts as an introducer only. MotifyMe® does not provide financial advice, does not conclude finance agreements, does not negotiate credit terms, does not arrange regulated credit and does not handle client money.
The vehicle finance calculator is for illustration only and is not a finance offer, quotation, guarantee or credit decision. Initial finance applications use a soft search and do not affect your credit score. If you proceed with a lender, a hard search may then be completed.
Finance is subject to status, affordability, lender criteria and lender terms.
When you submit a finance enquiry through our website, we may process the personal data and attribution data needed to route, evidence and administer that enquiry. This may include your contact details, enquiry content, referral source, device-level attribution identifiers and campaign parameters.
Where relevant to the enquiry journey, we may share data with Presto Finance Ltd and service providers supporting that referral flow, including EnquiryLabs or equivalent systems used to capture and transmit enquiry information.
Important: If a customer later completes a finance agreement with Presto Finance Ltd and the vehicle transaction completes, that customer may receive a separate invitation to sign up to MotifyMe®. That invitation and any later MotifyMe® registration are separate steps. MotifyMe® does not automatically receive full platform account data unless and until the customer signs up or information is otherwise lawfully shared.
7. Cookies, analytics, pixels and attribution tracking
We use cookies and similar technologies to operate the website, understand performance, maintain attribution and improve our marketing and user experience.
Tools and technologies we may use
- Google Analytics 4 to understand website usage and performance
- Meta technologies for marketing attribution and campaign measurement
- TikTok technologies for marketing attribution and campaign measurement
- UTM parameters and click IDs such as
utm_source,utm_medium,utm_campaign,utm_content,utm_term,gclid,fbclidandttclid - Lead and form-routing tools including EnquiryLabs or equivalent integrations
What attribution data may be stored
When you visit our website, we may record campaign and referral information to help us understand where a visit or enquiry came from and whether a marketing campaign generated a lead or customer action. This may include landing page data, referral channel, campaign parameters, timestamps and related browser or device identifiers.
Attribution data such as campaign parameters, click identifiers and referral information may be stored for a limited period to help us understand performance, link enquiries to their source and maintain appropriate internal reporting. Retention periods may vary depending on the technology used and business requirements.
How consent works
Strictly necessary cookies or similar technologies may be used without consent where legally permitted because they are required to provide, secure or maintain the service you request.
Analytics, advertising, attribution and other non-essential cookies or similar technologies are used only where the relevant consent standard has been met if required by law. Where consent is required, you can accept or reject non-essential cookies using our controls.
How to control cookies
You can usually manage cookies through any cookie controls we make available and through your browser settings. Blocking some technologies may affect site functionality, attribution accuracy or parts of the enquiry flow.
8. Who we share personal data with
We do not sell your personal data. We may share personal data where necessary with the following categories of recipient:
- Service providers and processors supporting hosting, storage, analytics, payments, communications, customer support, software infrastructure and form handling
- Presto Finance Ltd and related service providers where relevant to a finance enquiry or regulated introducer relationship
- Form and lead-routing providers such as EnquiryLabs or equivalent integrations used to capture, route or evidence enquiry information
- Advertising and analytics partners where you have consented to the relevant non-essential tracking technologies or where another lawful basis and legal route applies
- Professional advisers such as legal, regulatory, compliance or accounting advisers
- Authorities and regulators where disclosure is required by law or reasonably necessary to protect rights, users or the business
- Recipients you choose when you share or transfer a vehicle record or exported documents
Vehicle Story transfers
You can transfer a Vehicle Story, including attachments you uploaded, to a buyer or new owner where that feature is available. You initiate the transfer and the recipient must accept it. Please review all files before transfer and remove anything you do not want to share. Once transferred, the recipient controls their copy of that data.
9. How long we keep personal data
We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including legal, regulatory, tax, fraud-prevention and evidential requirements.
| Data category | Typical retention approach |
|---|---|
| Active account, free trial and vehicle record data | Retained while your account remains active and for a limited period afterwards where needed for account closure, dispute handling, fraud prevention or legal obligations |
| Cancelled account data | We aim to delete or anonymise data within 30 days of confirmed deletion or closure request, unless retention is required for legal, tax, accounting, fraud prevention or dispute reasons |
| Subscription and transaction records | Retained for as long as required by financial, tax and accounting obligations |
| Support messages and correspondence | Retained for as long as needed to manage the issue raised and maintain appropriate business records |
| Business, fleet and bespoke quote enquiries | Retained for as long as needed to respond to the enquiry, keep appropriate commercial records and manage any follow-up relationship |
| Analytics, technical logs and security records | Retained for periods appropriate to performance analysis, security, fraud prevention and troubleshooting |
| Finance enquiry and attribution records | Retained for as long as necessary to evidence source, performance, compliance, auditing and commercial reporting obligations |
Retention periods may vary depending on the nature of the data, whether an account remains active, whether a dispute exists and whether we must preserve records for legal or regulatory reasons.
10. Security
We use reasonable technical and organisational measures designed to protect personal data, including access controls, role-based restrictions, secure hosting arrangements, encryption in transit where appropriate, monitoring and security review processes. No online service can guarantee absolute security.
11. International transfers
We currently expect core user data to be hosted in the United Kingdom. Some suppliers may process limited data outside the UK where appropriate safeguards are in place, such as adequacy regulations, approved contractual protections or equivalent lawful transfer mechanisms.
12. Marketing
Where required by law, we will only send marketing communications if you have consented. You can unsubscribe from marketing communications at any time using the unsubscribe link in the message or by contacting us directly.
Service-related communications about your account, free trial, reminders, security or subscriptions are different from marketing and may still be sent where necessary to provide the service.
13. Automated decision-making and valuations
We do not intend to use your personal data for solely automated decision-making that produces legal effects or similarly significant effects on you without appropriate safeguards and lawful basis.
Where vehicle valuations or similar outputs are shown, they are provided as informational features only. They are not financial advice, not insurance valuations and not a guaranteed market assessment or offer.
14. Your rights
Subject to applicable law, you may have the right to:
- request access to the personal data we hold about you;
- request correction of inaccurate or incomplete data;
- request erasure of your data in certain circumstances;
- request restriction of processing in certain circumstances;
- object to processing based on legitimate interests;
- withdraw consent where processing relies on consent;
- request portability of certain data you provided to us.
To exercise your rights, please email hello@motifyme.co. We may need to verify your identity before acting on a request.
If you are unhappy with how we handle your data, you also have the right to complain to the Information Commissioner's Office. This link opens in a new tab: ico.org.uk.
15. Contact us
MotifyMe® Ltd
Unit 1c, Eagle Industrial Estate, Church Green, Witney, Oxfordshire, OX28 4YR, United Kingdom
Email: hello@motifyme.co
16. Related terms
Your use of the MotifyMe® platform and website is also governed by our Terms and Conditions.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, suppliers, pricing or signup flow, tracking technologies, legal obligations or regulatory expectations. We will post the updated version on this page and, where appropriate, notify users through the platform or by email.