1. Who we are
This Privacy Policy explains how MotifyMe Ltd collects, uses, stores and shares personal data when you use our website, run a free vehicle check, opt in to our emails, submit a vehicle or asset finance enquiry, request bespoke website work through MotifyMe Studio, or contact us.
MotifyMe® is a UK vehicle information website. We provide a free vehicle check (MOT, tax, vehicle details and an estimated valuation), motoring news, guides and a fuel price finder, the option to receive emails from us, and routes to apply for vehicle finance and asset finance, which we introduce to regulated finance partners. We also offer website design and development services through MotifyMe Studio.
For the purposes of UK data protection law, MotifyMe Ltd is the data controller for the personal data described in this policy unless we clearly state otherwise.
2. What personal data we may collect
Vehicle check data
- The vehicle registration you enter
- The mileage you enter for a valuation
- Make, model and other public vehicle details returned by DVLA and DVSA
- MOT history, tax status and estimated valuation figures
- A one-way hashed form of your IP address, used to detect abuse and measure usage
Contact and marketing data
- Name, where you provide it
- Email address
- The registration linked to a saved or valued vehicle, where relevant
- Your marketing preferences and consent records
- Records of unsubscribe or suppression requests
Finance enquiry data
- Your name, email and phone number
- Business or trading details where applicable
- The finance amount, vehicle or asset details and related information you enter
- Your consent and the campaign or referral data linked to the enquiry
Technical and usage data
- IP address
- Browser, device and operating system details
- Pages viewed and actions taken
- Referral source and attribution parameters such as UTM tags and click identifiers
- Diagnostic, security and event logs
Free vehicle check and valuation data
When you use our free vehicle check, we store the registration you searched, the public DVLA and DVSA data returned, any estimated valuation produced and a one-way hashed form of your IP address. We use this to provide the check, measure usage, detect abuse and improve the service. A valuation is based on the vehicle and the mileage entered on the day, and is an estimate only, not a guarantee or offer to buy.
Marketing emails
If you ask us to email you, for example by saving a vehicle check or subscribing to our updates and giving marketing consent, we store your email address, any name and registration you provide, your consent record and engagement data such as whether an email was opened. We use these details to send you the emails you asked for and other related marketing from MotifyMe® until you unsubscribe. You can unsubscribe at any time using the link in any email we send you.
Finance enquiry data
If you complete a vehicle finance or asset finance application on our website, we process the details you enter in that form together with attribution and campaign data connected to the enquiry. Those details are sent to our regulated finance partner so they can deal with your application. See section 6 for how this works.
Studio, contact and other enquiries
If you contact us by email or through a MotifyMe Studio enquiry or testimonial form, we process the information you choose to provide, which may include your name, email, business details, project requirements and any files you attach.
3. How we collect personal data
- Directly from you when you run a vehicle check, save a check, subscribe to our emails, submit a finance application, send a Studio enquiry or contact us
- Automatically through your use of our website and tools
- Through cookies, pixels, analytics tools and attribution technologies, where permitted and where the relevant consent standard has been met if required
- From service providers who support hosting, analytics, communications and form handling
- From referral or campaign information such as UTM parameters and click identifiers
4. How we use your personal data
We may use your personal data to:
- provide the free vehicle check and produce estimated valuations;
- send you the emails you have asked for, where you have given consent;
- pass your finance application to the relevant regulated finance partner so they can deal with it;
- respond to Studio, business and general enquiries and provide support;
- maintain, test, secure and improve our website and tools, and detect and prevent abuse;
- measure page performance, campaign effectiveness and user journeys;
- operate and evidence lead attribution for finance enquiries and related business reporting;
- meet legal, regulatory, tax, accounting and compliance obligations;
- send marketing communications where we are legally permitted to do so.
5. Our lawful bases for processing
| Purpose | Data used | Lawful basis |
|---|---|---|
| Provide the free vehicle check and valuations | Vehicle check data, technical data | Legitimate interests in providing and improving a free public tool, and detecting abuse |
| Service communications | Contact data, account data | Contract and, where appropriate, legitimate interests |
| Support, troubleshooting, fraud prevention and platform security | Contact data, technical data, log data | Legitimate interests |
| Accounting, tax, legal compliance and regulatory record keeping | Transaction data, account data, correspondence | Legal obligation |
| Marketing emails and promotional communications | Contact data, marketing preferences | Consent where required by law, or another lawful basis where permitted |
| Strictly necessary cookies and similar technologies | Technical data, online identifiers, essential operational data | Legitimate interests, contract or another lawful basis as appropriate, together with the relevant PECR exemption where applicable |
| Analytics, advertising, attribution and other non-essential cookies or similar technologies | Technical data, online identifiers, attribution data | Consent where required |
| Lead attribution, campaign measurement and business reporting | Technical data, referral source, UTM and click IDs, form event data | Legitimate interests for internal reporting and business records, and consent where required for non-essential storage, access or tracking technologies |
| Finance enquiry introduction handling | Enquiry data, referral source, campaign identifiers | Steps at your request before entering a contract, legitimate interests and legal obligation where applicable |
| Studio and general enquiries | Contact data, business information, enquiry content | Steps at your request before entering a contract and legitimate interests |
Where we rely on legitimate interests, we consider our business needs against your rights and freedoms and carry out an appropriate balancing assessment. Where consent is required, you can withdraw it at any time.
6. Finance enquiries (vehicle and asset finance)
MotifyMe Ltd acts as an introducer only and is an Introducer Appointed Representative of Presto Finance Ltd. We offer two finance enquiry routes on our website: vehicle finance, which we introduce to Presto Finance Ltd, and asset and business finance, which we introduce to Carrot Finance Limited. In both cases we collect the details you enter on the application form and pass them to the relevant partner, who then deals with your application directly under their own privacy policy. We are not involved in the credit decision and do not handle the agreement.
MotifyMe Ltd company number: 16369556
MotifyMe Ltd Introducer Appointed Representative reference number: 1050625
MotifyMe Ltd FCA Register entry: Verify MotifyMe Ltd on the FCA Register
Principal firm: Presto Finance Ltd
Presto Finance Ltd company number: 13553970
Presto Finance Ltd registered office: St Brandons House, 29 Great George Street, Bristol, England, BS1 5QT
Presto Finance Ltd FCA Reference Number: 984108
Presto Finance Ltd FCA Register entry: Verify Presto Finance Ltd on the FCA Register
Presto Finance Ltd carries out regulated credit broking activity as Principal and is authorised and regulated by the Financial Conduct Authority.
MotifyMe® acts as an introducer only. MotifyMe® does not provide financial advice, does not conclude finance agreements, does not negotiate credit terms, does not arrange regulated credit and does not handle client money.
The vehicle finance calculator is for illustration only and is not a finance offer, quotation, guarantee or credit decision. Any credit assessment will be carried out by the lender, with your consent and in line with their criteria. Approval is subject to status, affordability and lender criteria.
Finance is subject to status, affordability, lender criteria and lender terms.
When you submit a finance enquiry through our website, we may process the personal data and attribution data needed to route, evidence and administer that enquiry. This may include your contact details, enquiry content, referral source, device-level attribution identifiers and campaign parameters.
Depending on the route you choose, we share your enquiry data with Presto Finance Ltd (vehicle finance) or Carrot Finance Limited (asset and business finance), and with the service providers that capture and transmit that enquiry, such as our website form handler and email delivery provider. Once your application is passed on, the relevant finance partner is the data controller for how they use your information and for your relationship with them.
Important: Once your finance application has been passed to Presto Finance Ltd or Carrot Finance Limited, they handle your application and any resulting agreement directly. You should read their privacy policy and terms for how they use your data. MotifyMe® is not party to the finance agreement.
7. Cookies, analytics, pixels and attribution tracking
We use cookies and similar technologies to operate the website, understand performance, maintain attribution and improve our marketing and user experience.
Tools and technologies we may use
- Google Analytics 4 to understand website usage and performance
- Meta technologies for marketing attribution and campaign measurement
- UTM parameters and click IDs such as
utm_source,utm_medium,utm_campaign,utm_content,utm_term,gclid,fbclidandttclid - Lead and form-routing tools including EnquiryLabs or equivalent integrations
- Email open and engagement tracking using small invisible pixels embedded in our marketing emails, so we can understand whether and when our emails are opened
What attribution data may be stored
When you visit our website, we may record campaign and referral information to help us understand where a visit or enquiry came from and whether a marketing campaign generated a lead or customer action. This may include landing page data, referral channel, campaign parameters, timestamps and related browser or device identifiers.
Attribution data such as campaign parameters, click identifiers and referral information may be stored for a limited period to help us understand performance, link enquiries to their source and maintain appropriate internal reporting. Retention periods may vary depending on the technology used and business requirements.
Email open and engagement tracking
When we send you marketing emails (for example, a vehicle valuation email), those emails may contain a small invisible image, sometimes called a pixel or web beacon. This lets us see whether and when an email was opened and helps us measure how useful our emails are and improve them. This tracking applies only where you have given marketing consent, and you can stop all such emails at any time using the unsubscribe link in any email. Open tracking is not always accurate, because some email apps block images or open emails without loading them.
How consent works
Strictly necessary cookies or similar technologies may be used without consent where legally permitted because they are required to provide, secure or maintain the service you request.
Analytics, advertising, attribution and other non-essential cookies or similar technologies are used only where the relevant consent standard has been met if required by law. Where consent is required, you can accept or reject non-essential cookies using our controls.
How to control cookies
You can usually manage cookies through any cookie controls we make available and through your browser settings. Blocking some technologies may affect site functionality, attribution accuracy or parts of the enquiry flow.
8. Who we share personal data with
We do not sell your personal data. We may share personal data where necessary with the following categories of recipient:
- Service providers and processors supporting hosting, analytics, communications, customer support, software infrastructure and form handling
- Presto Finance Ltd (vehicle finance) and Carrot Finance Limited (asset and business finance) where relevant to a finance enquiry you submit
- Form, email and lead-routing providers used to capture, route or evidence enquiry information, including our website form handler and email delivery providers
- Advertising and analytics partners where you have consented to the relevant non-essential tracking technologies or where another lawful basis and legal route applies
- Professional advisers such as legal, regulatory, compliance or accounting advisers
- Authorities and regulators where disclosure is required by law or reasonably necessary to protect rights, users or the business
- Recipients you choose when you share a vehicle check result using the share options on our website
9. How long we keep personal data
We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including legal, regulatory, tax, fraud-prevention and evidential requirements.
| Data category | Typical retention approach |
|---|---|
| Vehicle check and valuation records | Retained to provide the service, measure usage and detect abuse, then deleted or anonymised when no longer needed for those purposes |
| Marketing contact data | Retained while you remain subscribed and for a short period after you unsubscribe to honour your suppression request, unless longer retention is required by law |
| Finance enquiry records | Retained for as long as needed to evidence the introduction and meet financial, tax, accounting and regulatory obligations |
| Support messages and correspondence | Retained for as long as needed to manage the issue raised and maintain appropriate business records |
| Studio and general enquiries | Retained for as long as needed to respond to the enquiry, keep appropriate commercial records and manage any follow-up relationship |
| Analytics, technical logs and security records | Retained for periods appropriate to performance analysis, security, fraud prevention and troubleshooting |
| Finance enquiry and attribution records | Retained for as long as necessary to evidence source, performance, compliance, auditing and commercial reporting obligations |
Retention periods may vary depending on the nature of the data, whether a dispute exists and whether we must preserve records for legal or regulatory reasons.
10. Security
We use reasonable technical and organisational measures designed to protect personal data, including access controls, role-based restrictions, secure hosting arrangements, encryption in transit where appropriate, monitoring and security review processes. No online service can guarantee absolute security.
11. International transfers
We currently expect core user data to be hosted in the United Kingdom. Some suppliers may process limited data outside the UK where appropriate safeguards are in place, such as adequacy regulations, approved contractual protections or equivalent lawful transfer mechanisms.
12. Marketing
Where required by law, we will only send marketing communications if you have consented. You can unsubscribe from marketing communications at any time using the unsubscribe link in the message or by contacting us directly.
Service-related communications, for example confirming an enquiry or replying to a message you send us, are different from marketing and may still be sent where necessary.
13. Automated decision-making and valuations
We do not intend to use your personal data for solely automated decision-making that produces legal effects or similarly significant effects on you without appropriate safeguards and lawful basis.
Where vehicle valuations or similar outputs are shown, they are provided as informational features only. They are not financial advice, not insurance valuations and not a guaranteed market assessment or offer.
14. Your rights
Subject to applicable law, you may have the right to:
- request access to the personal data we hold about you;
- request correction of inaccurate or incomplete data;
- request erasure of your data in certain circumstances;
- request restriction of processing in certain circumstances;
- object to processing based on legitimate interests;
- withdraw consent where processing relies on consent;
- request portability of certain data you provided to us.
To exercise your rights, please email hello@motifyme.co. We may need to verify your identity before acting on a request.
If you are unhappy with how we handle your data, you also have the right to complain to the Information Commissioner's Office. This link opens in a new tab: ico.org.uk.
15. Contact us
MotifyMe Ltd
Unit 1c, Eagle Industrial Estate, Church Green, Witney, Oxfordshire, OX28 4YR, United Kingdom
Email: hello@motifyme.co
16. Related terms
Your use of the MotifyMe® website is also governed by our Terms and Conditions.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, suppliers, tracking technologies, legal obligations or regulatory expectations. We will post the updated version on this page.